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Published in · 5 min read · Nov 26, 2021
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Unsatisfactory landing page is one of the reasons why your TikTok ads is rejected. Follow this article to prepare a “quality” TikTok ads landing page before running the TikTok ads.
The purpose of TikTok ads is to lead users to the landing page to create conversion. Therefore, it is needed to prepare a “quality” TikTok ads landing page before running TikTok ads campaigns. If not, TikTok will reject your ads, or worse, the ads delivered, your budget is spent, but the result is nothing; it’s a waste of money, isn’t it?. So, grasping landing page requirements is crucial to success when investing in the TikTok ads platform.
Here is the TikTok Ads Policy about the landing pages or landing page requirements in detail
1. TikTok ads must not direct users to a non-functional landing page
- Landing pages that are expired, erroneous, or under construction.
When a landing page or website expires, it becomes inactive immediately, and all the services attached to it would stop working. You can’t make any updates to the domain while it is expired.
- Landing pages with incomplete content or information.
Most major points are not transparent or not thorough. Required content is unanswered or was inadequately addressed.
- Landing pages that are not mobile-friendly.
Here are some ways to optimize mobile-friendly landing pages.
- Design separate landing pages for mobile devices.
- Put the CTA at the top of the landing page to inform visitors what they will get from the page.
- Don’t overwhelm visitors with too many images or photos.
- Design easy navigation for landing pages
- Cut down the loading time
- Landing pages are disabled when clicking the back button on the browser.
- Landing pages that automatically download the file to the user’s mobile phone.
- Landing pages require users to download additional programs or input personal information to access the main content on the landing page.
However: It can be acceptable if the landing pages direct users to Google Play Store or Apple App Store to download the app or to the functioning website and webpage of the TikTok ads product or service on TikTok.
2. TikTok business ads & landing pages must not display prohibited products.
In general, TikTok also disapproves ads and landing pages that involve prohibited content such as illegal drugs, weapons, tobacco products, electronic cigarettes, sexual content... In addition, landing pages of advertising on TikTok which violate copyright, trademark, compare products with other brands aren’t also permitted to advertise by TikTok.
To be aware of prohibited content on TikTok ads, you can access The prohibited content that Advertisers must know.
3. TikTok ads for E-commerce or TikTok ads for dropshipping must display valid information on the landing page.
Sellers, when running TikTok Ads, particularly TikTok ads for dropshipping or POD products, should pay more attention to providing valid information about your business.
The valid information required by local law includes:
- Contact details (e.g., Telephone number; Email address; Fax number, etc.)
- Company name
- Company address
- Business license (note: the business license cannot be forged, altered, rented, lent, or transferred)
- The price displayed in local currency
- Terms& conditions, shipping information
- Privacy policy, Returns policy, and Refund policy.
Note:
Advertisers from certain countries/ territories may need to provide more information depending on local requirements. Please reach out to sales for your region/ country/ territory to get more details.If you have not provided suitable and sufficient information and your ad placement is rejected, you will receive a reminder from the Service as to what additional information you need to submit.
4. TikTok ads for business must contain a Privacy Policy on the landing page, and must not request information on the instant form.
What is sensitive personal information?
Sensitive personal information includes:
- Personally identifiable information includes social security number, passport number, driver’s license number, or taxpayer/national identification number.
- Financial information includes income, bank account number, net worth, credit or debit card number, tax number, CVV, credit scores, debt, financial statement, or bankruptcy status.
- Insurance information: such as insurance policy numbers or insurance coverage.
- Network Identification Information such as usernames, passwords, password protection answers, or user personal digital certificates.
- Health or medical information: such as demographics, vital signs, diagnoses, medications, treatment plans, progress notes, problems, immunization dates, allergies, radiology images, and laboratory and test results.
- Biometric information: such as fingerprints, DNA, palm veins hand geometry, iris, retina, and facial images, can be used for automated recognition.
These are four main errors on the landing page why Tiktok often rejected or didn’t approve TikTok Business Ads. We hope this sharing will help you avoid unnecessary mistakes.
Last but not least, Ecomdy Media is providing TikTok agency account with the following benefits:
- Target full 55+ countries
- Payment via Payoneer, PingPong, PayPal, USDT
- Technical support from Ecomdy Media
- Supported directly from TikTok
- Fast and unlimited top-up
- Support TikTok ads library
- Support TikTok ads documents, courses
We are pleased to accompany you to conquer TikTok Ad!
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