Learn the art of TikTok advertising with TikTok Academy | The StartUp Marketer posted on the topic | LinkedIn (2024)

FAQs

How to learn TikTok advertising? ›

TikTok Ads CPC

According to multiple sources, the average CPC (aka Cost Per Click) for TikTok Ads ranges from $0.17 to $1.00. And again, the numbers that come for CPC from various companies are all over the place because they represent ad campaigns that were run for different audiences located in various geographies.

TikTok for Business is a centralized platform for advertisers on TikTok. Instead of devising their own TikTok marketing strategy, the platform guides marketers through the whole process of creating ads, setting budgets, reaching the right audience, and analyzing campaign data.

How Much Does TikTok Academy Cost? As mentioned, TikTok Academy is completely free for any business or marketing professional looking to register.

Create Sponsored Content

As an influencer, you can make money on TikTok by creating sponsored content. This is when you create a video that promotes a product or service in exchange for payment. To find sponsors, you can search for brands that are relevant to your niche and reach out to them directly.

TikTok pays according to authentic views and engagement levels, meaning that the more creative and engaging content you post, the more you're rewarded. Aside from joining the Creativity Program, you can also use its ad platform to run native ads on a user's feed.

A TikTok promotion campaign can range from $3 to $1000 per day, lasting one to seven days. Therefore, TikTok Promote could cost between $3 for a one-day campaign and up to $7,000 for a seven-day campaign.

Build Your TikTok Following

So, if you want brands to notice you, get more REAL, engaged TikTok followers. Similar to other platforms, having at least 10,000 subscribers is a benchmark for many brands to consider you campaign-worthy.

Whether TikTok ads are worth it depends on various factors such as your target audience, advertising goals, budget, and creative strategy. TikTok ads can completely transform a business, but it may not be the best option to commit your time to if you do not have a big budget or a marketing strategy.

How much does TikTok pay per 1,000 views? ›

According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.

What's the main difference between a personal and a business account? You gain access to advanced business tools to support your content marketing strategy and help you reach a wider audience. So if you're a business and you want to use TikTok to make more sales and boost brand awareness, it's a no-brainer.

Nevertheless, while the TikTok platform is renowned for its security measures, it's not entirely immune to threats. Therefore, companies should remain vigilant about data protection when operating on secure platforms like TikTok Shop.

“Candidates who pass the exam will receive an official TikTok Media Buying Certification that is valid for 2 years along with verifiable accreditation. Certified professionals can publicly showcase the official credential on their resumé and online networks to demonstrate their TikTok expertise.”

As your ad starts delivering, it enters the Learning Phase. TikTok Ads is going to try and find out who in your target audience is most likely to click on the ad and install your app. During this phase, your cost per install may fluctuate anywhere from $5-30 as users start to install your app.

According to TikTok, 83% of users find the app's advertisem*nts entertaining, and 1 in 4 users worldwide have bought or looked into a product after seeing it on the app (source: TikTok).