Ed Alosco on LinkedIn: 4 Fundamentals of Scaling TikTok Campaigns →When editing campaigns… (2024)

Social Display Ads has the perfect recipe for capitalizing on your popular social media content and amplifying your audience reach & ad performance through the efficiency of programmatic advertising. If you want to get started with social display ads, please click the link below. https://lnkd.in/gcK4Nzfb#socialmedia #displayads #adtemplates #instagram #facebook #tiktok #advertising #digitalmarketing #programmatic #martech #programmaticadvertising #advertisers #digitalagencies #mediaagencies

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The ongoing debate between ABO and CBO in meta ads revolves around their respective strengths and weaknesses. Both have unique specialties, and choosing between them depends on your specific advertising goals. ABO offers greater control over ad delivery at the ad set level, while CBO simplifies the process, relying on Facebook's algorithm for optimization. It's crucial to experiment with both strategies to identify which one performs better for your campaigns. Here are some tried-and-tested guidelines for scaling campaigns:1) Opt for ABO when focusing on Frequency.2) Choose CBO for larger budgets and ABO for smaller ones.3) Utilize ABO for creative and audience testing.4) Employ ABO for targeting distinct audiences or objectives within a single campaign.5) CBO employs algorithmic optimization, automatically allocating funds to ad groups with a higher likelihood of generating conversions or user interaction.6) ABO allows selective application of bidding methods like cost cap and bid cap to individual ad sets, offering granularity for optimizing bids.Let me know which approach you find useful or have already tried, and whether it has worked well for you.#digitalmarketing #advertising #digitaladvertising #performancemarketing #optimization #facebookads #branding

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"Paid advertising is not a strategy" – something you see a lot on here lately......and it's truePaid isn't a strategyPaid is a way to accelerate distribution to your most valuable audienceDistribution of: - what you do & why- your unique point of view- examples of problems you solve- how you differ within your category- why people should trust you to help them- how people can contact you to buy your productWhere strategy comes into play: - you're distributing content where your audience hangs out- you're optimizing for consumption of that content- you're targeting the people most relevant to your product- you're building trust by partnering with subject-matter experts- you're staying top-of-mind when audiences have a need- you're providing your audience an easy way to make contactAnyone can throw money at an ad platform – but it's a huge waste without a strategy to support itAnything I missed here?#paidadvertising #b2bmarketing

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How to use AI and TikTok to deliver profitable ad campaigns(No silly dancing required)If you've ever wondered what it would be like to have been among the first to capitalize on Google Ads or Facebook ads with unbelievable ROIs and conversions, then I've got some exciting news for you! While we can't travel back in time, we can still seize a similar opportunity today with the rising star in the advertising world - TikTok!In my latest blog article, I've outlined how you can use AI and TikTok to run profitable ad campaigns that could give you that "ground floor" advantage once again.From massive reach and high engagement to less competition and the freedom to unleash your creativity, TikTok offers an unprecedented opportunity for brands to connect with their audience like never before.Find out how AI can supercharge your targeting and optimisation efforts, and discover the keys to crafting compelling TikTok ads that captivate your viewers.Don't miss out on this chance to be at the forefront of the next advertising revolution! Read the full article here [insert link to your blog article] and let's discuss the immense potential of TikTok and AI-driven marketing.#TikTokAds #AIinMarketing #DigitalAdvertising #MarketingStrategy #TikTokMarketing Mathew F CollinsDigital DirectorDigitalxMarketing Ltd

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How to use AI and TikTok to deliver profitable ad campaigns(No silly dancing required)If you've ever wondered what it would be like to have been among the first to capitalize on Google Ads or Facebook ads with unbelievable ROIs and conversions, then I've got some exciting news for you!While we can't travel back in time, we can still seize a similar opportunity today with the rising star in the advertising world - TikTok!In my latest blog article, I've outlined how you can use AI and TikTok to run profitable ad campaigns that could give you that "ground floor" advantage once again.From massive reach and high engagement to less competition and the freedom to unleash your creativity, TikTok offers an unprecedented opportunity for brands to connect with their audience like never before.Find out how AI can supercharge your targeting and optimisation efforts, and discover the keys to crafting compelling TikTok ads that captivate your viewers.Don't miss out on this chance to be at the forefront of the next advertising revolution! Read the full article here [insert link to your blog article] and let's discuss the immense potential of TikTok and AI-driven marketing.#TikTokAds#AIinMarketing#DigitalAdvertising#MarketingStrategy#TikTokMarketingMathew F CollinsDigital DirectorDigitalxMarketing Ltd

TikTok Ads tip If your ads aren’t performing (copy for Meta)Don’t-create iterations of your ads-stick to the same UGC creators-try different targetingDo-try new creators -completely new creative angles-creative offense spending your budget on new creatives-try new type of hooks-make each ad as different as possibleIf you just keep running versions of what’s not working nothing will changeDon’t know how to get new angles?I got 60 viral ad hooks + examples + best practices for you. FreeCollected from our top performers and other brandshttps://lnkd.in/enPtaQhC(Or save the work + learning curve and work with us)We know how to create viral ads#ecommerce #tiktok #facebookads

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"The best ad campaigns come from a true understanding of the buying audience. What are they experiencing? What do they care about? That’s why authentic user-generated content is so successful. TikTok Shop has taken it a step further." Watch this 8-second ad with me and tell me what you thinkhttps://lnkd.in/exA_JDVr

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Membrana Media breaks down the game-changing updates from IAB for 2024. Here's a snapshot:2024 brings significant shifts in video advertising, blending evolving consumer preferences with tech advancements. Good news: IAB responded with clearer guidelines and introduced "Accompanying Content."📹 Instream Video Takes Center StageIn 2024, in-stream video stands out with advanced targeting and a refined focus on viewer intent, making digital marketing more respectful and effective.🌐 Accompanying Content: A Fresh ApproachMeet "Accompanying Content" – seamlessly integrating video into articles or social media. It's non-disruptive, enhancing the viewer's experience by offering contextual relevance. 🔗 Actions for Publishers:Review and Adapt InventoryEvaluate Monetization StrategiesLeverage Accompanying ContentOptimize User ExperienceDiversify Ad FormatsBe ready for impactful changes – Membrana Media stands prepared to assist publishers seamlessly adapt. #MembranaMedia #VideoAdvertising #DigitalMarketing #IABUpdates #MembranaMedia

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To maximize your profits with Facebook ads, avoid common mistakes such as:1. Not using clear objectives2. Not having a clear value proposition3. Using the wrong ad type4. Not using viral content5. Considering only the bottom of your sales funnel6. Letting ad creative get stale7. Over-optimizing ad targeting8. Failing to control your budget9. Testing too many elements of your ads at once10. Making changes too quickly11. Not utilizing different ad formats12. Not tracking your campaigns13. Focusing too much on placements14. Not using localization15. Not using auto-optimizationBy avoiding these mistakes, you'll be better equipped to create successful Facebook ad campaigns that drive engagement and conversions#FacebookAdsMistakes #FacebookAdsTips #FacebookAdsMarketing #FacebookAdsSuccess

Calling all agencies, creatives, business owners and marketers! You don't need to have a plethora of assets to run a successful TikTok ads campaign.No shade to the TikTok rep at all - he was brilliant and his presentation was my favourite of the day. That sentence struck a chord with me though.In a perfect world, we would have lots of assets to use in our campaigns but a lot of the time, we have to work with what we are given or what our clients can provide given their resources too.Trust me when I say, you can achieve great results with quality content and strategic targeting.If you're limited with assets, creative fatigue can absolutely set in so focus on a shorter window for activation. Have you been using TikTok ads? I'd love to hear how they are going for you.#tiktok#tiktokmarketing#tiktokads#socialmediamarketing #paidsocial

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